SJC Industries

Janet Smith & Associates assisted SJC Industries, an international ambulance manufacturer, to step forward as a more visible and publicized corporate identity for the three major ambulance brands it manufacturers and distributes worldwide (Premiere, McCoy Miller and Marque). “Our new look and corporate positioning says a lot about us,” said Chuck Drake, SJC Industries’ president. “Our vision, culture and core values, all considered in our new logo design and corporate tag line (Sustaining Life on the Line), resulted in a brand that communicates our promise to leverage the 220 years of engineers’ and leaders’ collective experience and expertise to produce unparalleled innovation, quality and customer service for our clients and the EMS and public safety industries we serve.”

Marque:

Janet Smith & Associates-On Assignment assisted in updating the Marque brand and logo, and with the participation of the SJC leadership team, crafted a new tagline for the corporation's most "custom" product line, "Vision Comes to Life."

To fulfill the corporate aim to "medic-test" its ambulances and ambulance features, Janet Smith & Associates assisted the company in innovating the graphic icon and "Marque Medics" graphic novel features that are visible in all product marketing..

McCoy Miller:

Janet Smith & Associates assisted in updating the 30-year-old McCoy Miller brand and logo, and with the participation of the SJC leadership team, crafted a new corporate tagline, "Global Appeal." (McCoy Miller ambulances are sold all over the world.)

Premiere:

SJC's newest product line, "Premiere," is the tangible expression of the company's leadership expertise and experience; its SideLoad and conventional designs offer the most leading- edge technologies, conveniences, and safety features available today. Janet Smith & Associates-On Assignment assisted SJC industries in developing Premiere's brand, logo and tagline, "Experience Drives Innovation."

EMS Consultants:

Janet Smith & Associates-On Assignment assisted EMS Consultants, an ambulance billing and software company, to establish a consistent, cohesive marketing strategy featuring a new brand, distinctive logo, tag line, trade show booth design, brochure, business card, website design and corporate video.

Great Falls Emergency Services:

Janet Smith & Associates-On Assignment has been consulting with Great Falls Emergency Services for numerous public affairs projects since 2006, when the company was faced with an EMS system design change, which resulted in an ordinance change and contract negotiations. Additionally, On Assignment has offered management training and corporate identity consulting services, including assistance with declaring the company's brand through a new logo and website and professionally produced annual reports.

Missoula Emergency Services:

Janet Smith & Associates-On Assignment has been consulting with Missoula Emergency Services for numerous public affairs projects since 2007, when the company was faced with an EMS system design change and resulting ordinance change. Additionally, On Assignment has offered management training and corporate identity consulting services, including assistance with declaring the company's brand through a new logo and website, company videos, TV public service announcements, and annual reports.

© 2010 Janet Smith & Associates