My takeaway gem from faculty member Ed Racht- EMS and hospitals must align now before healthcare reform becomes a reality.
So I read Chris’ Kaiser’s post on EMS Responder And I answered: I read this article with avid interest since I have been the champion of numerous community relations programs for EMS providers-most of them ambulance companies for the past 20 years. Chris does a nice job here talking about being an EMS ambulance provider [...]
Declaring your company’s differentiators informs your brand’s graphic marks, desired photos and the tone and pitch of your company’s internal and external communications.
Truly standing apart with a strong brand and as having a credible and positive reputation among all current and potential customers presents a complex challenge for ambulance services wishing to grow and serve new markets.
“On the business side, it is important you and government policy makers who control EMS funding know that private emergency ambulance operators run health care businesses like no others;…
She threw up her hands, and said, “I don’t know. It takes me so long to tell people about us and what we do.”
